Monday, February 17, 2020

The Social Virtues and the Creation of Prosperity Assignment

The Social Virtues and the Creation of Prosperity - Assignment Example There were pros and cons to the process, however. They are expressed as strong and weak points of the process, positive and negative experiences as well as positive and negative feelings. The process was strong in that we all had great ideas to proffer to our project, but weak in that we had a difficult time discerning which ideas to implement. Furthermore, the positive experience was that we were able to bring it all together in the end. The negative experience was that often times some of the group was hearing the other members but not really listening to them. His elicited some negative feelings along the way. When waves off the opinions of others as unimportant, it creates feelings of opposition instead of cooperation. In the end, however, the completion of our project made everyone feel accomplished. These are some of the dualistic challenges one meets while working with others. We achieved our aims, but if I had another chance, I would like to change how we approached the recommendations. Nevertheless, I have obtained useful expertise from the project such as understanding how a major global enterprise has implemented innovation not only to survive but also to prevail in business.

Monday, February 3, 2020

Market Analysis for BzzAgent Case Study Example | Topics and Well Written Essays - 3250 words

Market Analysis for BzzAgent - Case Study Example The following discussion aims to discuss the market situation in which BzzAgent operates using some widely established models and theories of organizational studies. BzzAgent operates in a crowded marketplace and had to adopt some innovative strategies to enter and succeed in the industry. The attractiveness of the marketplace in terms of competitiveness is analyzed below using the Five Competitive Force model presented by Michael Porter in 1980. The tools of the analysis presented in the model provide a structure that can be used to conclude the competitive strength of an industry. These tools are simple but allow having the clear and strong understanding of the importance of power within a business circumstance and help in gaining the understanding about the strength of any organization within a competitive situation. The threat of entry depends upon the extent to which there are barriers to entry in the market. The environment where BzzAgent operates is an easy to access marketpla ce. There are little barriers to entry in the field of WOM marketing and the agencies generally have the wide range of options to start their operations depending upon their financial base and workforce. The failure of the traditional means of marketing has already opened up the doors for innovative marketing ideas. Moreover, the rapidly increasing trend of online, telephonic and text messages’ interactions have broadened the prospects for new ways of WOM marketing. The companies operating in different industries and sectors fervently look towards the different and unique ideas to promote their brands and the WOM strategy seems attractive to many of them due to the growing importance of the internet, email and SMS as a marketing tool. It implies that there are the greater scope and little entry barriers in the field of WOM marketing.